Thomas Manning, Senior Consultant

Thomas Manning has deep expertise in marketing and customer management with over 20 years experience in management consulting and marketing services. His work has benefited his clients with improved profitability, revenue growth, customer retention and return on marketing investment. His core skills include customer segmentation, relationship marketing, marketing performance management, customer-focused operations, and linking customer segmentation with advertising and marketing services.

Mr. Manning has served clients in multiple industries including: Houghton Mifflin, FedEx, Avaya Communication, American Express, Research Triangle Institute, Reebok, AOL, Cantel AT&T, Chase Manhattan, Rapp Collins Worldwide, Interpublic, Stream International, Yahoo and CIBC.

Thomas held leadership positions for several large firms including Executive Director, Marketing Strategy, Ogilvy One Worldwide; Managing Director of North America & Strategic Growth and Innovation Practice leader for Arthur D. Little, and Senior Vice President at Digitas, where he founded and built their consulting division.

He has written several articles in the area of relationship marketing including: Structuring a Successful CRM Market Strategy; The Convergence of Human Resource Needs and Brand/Marketing Techniques; and Partnering: The Rules of the Game. He has been a frequent speaker with the Direct Marketing Association, including topics on The 10 Obstacles Between You and Effective Relationship Marketing, Moving Relationship Marketing From a Tactic to a Strategy; and Customer Intimacy at Houghton Mifflin, Marketing in an Industry with Infrequent and Indirect Purchases. He is APICS and NAPM certified, served on the Board of Directors for Community Work Services in Boston, and is a graduate of The Carroll School of Management at Boston College, where he received his MBA.

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